Bryce Young will be prominently featured in an annual ad campaign by Dr Pepper and its “Fansville” campaign, which is entering its fifth season.

The Alabama quarterback will participate in the commercials for Dr Pepper as part of its sponsorship of the College Football Playoff. Young will be in the spots with Brian Bosworth as the Sheriff. Young reflected on the experience with Kristi Dosh of Forbes.

“It was a lot of fun,” Young said. “I don’t know if I’m going to give up my football career anytime soon, but I’m proud of the way everything turned out and I’m really excited for everyone to see the commercials. I hope everyone has some fun with them.”

Last season, Dr Pepper was one of the first national brands to sign a college athlete to an NIL deal when it tapped Clemson quarterback DJ Uiagalelei for “Fansville.” Fans questioned if Dr Pepper regretted the choice after Uiagalelei’s performance on the field fell below expectations.

John Alvarado, senior vice president of brand marketing for carbonated soft drinks at Dr Pepper, said Young is a great fit for this year’s campaign because of his affinity for the brand.

“Not only is Bryce one of the greatest collegiate athletes in college sports, but he fits perfectly in the Dr Pepper family,” Alvarado said. “As a fan of the brand, he emulates what the brand stands for and represents our message around everyone being ‘deserving’ of a Dr Pepper.”